Author (R)evolution Day videos now available

If you missed TOC's first Author (R)evolution Day you missed a lot. Cory Doctorow kicked things off and more than 20 speakers followed with terrific presentations on marketing, audience development, choosing service providers, and my favorite topic, data.

The room was filled throughout the day and we know there were countless others who wanted to be there but simply couldn't make it. That's why we recorded the entire event. You'll find more than 5-1/2 hours of Author (R)evolution Day programming in this $19.99 video product. Cory will be pleased to know there's no DRM or other irritating technology restrictions on this content. In true O'Reilly fashion, we trust you as our customer and want you to have the flexibility of either streaming or downloading all the video to your computer.

If you're an author searching for marketplace success you'll definitely want to purchase this video collection. Let us know what you think about the programming for our first Author (R)evolution Day and stay tuned here for more information on future events.

Three questions for…Jesse Potash

1. It’s been awhile since we interviewed you about Pubslush. How is the business going and what have you learned over the past year?

We’ve been in beta for the last several months and have just relaunched the site after processing all of the amazing feedback from our community. We’ve transitioned from primarily being a crowdfunded publisher to primarily being a crowdfunded publishing platform. One of the biggest lessons we learned was that given the plethora of publishing options available to authors, we needed to fine tune our concept to be a risk free starting point that facilitates success no matter the publishing route.


iBooks Author: Appreciating Apple's Intent

Apple's recent announcement and release of their iBooks Author tool was met with plenty of controversy. This HuffPost article pretty well sums things up.

My question is simply this: Why all the fuss? Apple's intent has never been to improve the book publishing industry. Just like Amazon and any other ebook vendor, Apple's goal is to capture share of this rapidly growing segment. In Apple's case, they've simply decided to offer an authoring tool that's capable of creating some pretty darned cool products. If Amazon were to do the same thing and create a terrific authoring tool for mobi or KF8 format would the industry be as upset? I don't think so.

How is this any different from the App Store model itself? Developers are creating apps for the App Store and they know they'll only run on an iOS device. They also realize they'll have to go through Apple's approval process before getting into the App Store.

Prior to the release of iBooks Author the content creation and distribution model looked like this:

  1. Author writes material in favorite word processor.
  2. Author/publisher edit and convert that content into mobi format for distribution on Amazon, EPUB format for distribution through iBookstore and others, etc

The exact same model still exists today, even with the introduction of iBooks Author. That's right. Apple's EULA doesn't really lock you into their distribution channel for your content. That restriction only applies to a "book or other work you generate using [the iBooks Author] software." All they're really trying to do is prevent you from tweaking the output of their tool to create content for other distribution channels. OK, that's kind of annoying but far from the lock-in nightmare so many people are describing it as. Based on my interpretation, you're able to use the same content as input to the iBooks Author tool as you'd use for a mobi-formatted product you want to sell on Amazon.

(I should also point out that I'm far from an Apple fanboy. Anyone who knows me realizes I dumped my iPhone last year for an Android-based Samsung Galaxy S II (and yes, I love it). I also tried to dump my iPad for a Kindle Fire but found the Fire user experience to be very disappointing. I'll probably make the jump to another Android tablet later this year, once key apps like Zite are available. In the mean time though, I want to make it clear I'm not here to shill for Apple. If anything, I'm currently in a stage where I'd prefer to buy devices that aren't made by the content providers. Samsung is high on my list, for example.)

Apple doesn't have an objective to move the publishing industry forward. They see an opportunity to reinvent this industry and they feel they can do so within their own, closed ecosystem. It's as simple as that and it's consistent with everything the've done in the App Store up to now.

Let's also not forget that the iBooks Author tool is free. It's not like we paid Apple $50, $100 or more for some authoring tool that we thought could work for all content formats and distribution channels. If the tool's feature set is compelling enough I'd like to think the other ebook vendors (e.g., Barnes & Noble, Amazon, Kobo, etc.) will have to come up with something at least as powerful for their own platforms. If not, they get left in the dust and Apple gains share. Seems pretty fair to me.

In the mean time, I plan to do some hands-on testing with iBooks Author. At first I was discourged because you can't download iBooks Author unless you're running Lion. I'm still on Snow Leopard but an O'Reilly colleague sent me this link which shows you how to tweak a couple of settings so you can download and run iBooks Author on a Snow Leopard system. I just tried it and it works fine. (You just have to carefully read and interpret the steps since it's a translation from French to English!)

Scott Berkun on Self-Publishing vs. Traditional Publishing

Scott Berkun has enjoyed fame and fortune as an author working with a traditional publisher (O'Reilly), so why did he venture into the world of self-publishing for his latest book, Mindfire? Is he happy with the results and will he ever work with a traditional publisher again? Those are a few of the questions he answers in this TOC interview. Key points include:

  • Self-publishing was a learning opportunity  -- Some authors are curious to learn the finer aspects of what goes into making a book and Scott quickly learned a lot with the Mindfire experience. [Discussed at 1:05]
  • Blogging and book writing have always gone hand-in-hand for Scott -- His blog is a wonderful sounding board and helps him shape whatever book he's currently working on including the title, cover design and more. [Discussed at 2:10]
  • Self-publishing is both easy and hard -- Technology makes it easy to publish almost anything these days; it's all the work that goes into not only the writing but also the editing, cover design, proofreading, indexing, marketing, etc., that make it so challenging. [Discussed at 4:35]
  • Self-publishing also requires self-promotion -- Author platforms are more important today than ever before; it's true for traditional publishing too but even more so for self-published products. [Discussed at 8:25]
  • The PR effort required was the biggest surprise -- Scott used a giveaway campaign to build momentum and extend his future reach. [Discussed at 9:54] 
  • How can traditional publishers avoid losing authors to self-publishing?  -- Scott turns the question around and asks why this decision is an either/or.  [Discussed at 17:14]
  • The opportunity to learn from self-published authors  -- Editors often abandon their authors who test the self-publishing waters when what they should really be doing is talking more with them to learn what's working and what's not, how lessons learned from self-publishing can be applied in traditional publishing, etc.  [Discussed at 20:43]