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Experimentation and paid search

React, respond, rebuild

This pandemic is having an immediate effect on almost every job and it's likely to have a longer-lasting impact in the years ahead. There's plenty of speculation around this topic but this article from Lynda Gratton in MIT Sloan Management Review is one of the most insightful ones I've read.

The author refers to a survey response she got from one CEO who said their mantra is "React, respond, rebuild." It reminds me of the agile approach to software development and one of the keys to both is flexibility.

She outlines three types of job categories and provides valuable prescriptive advice for each. The most challenging one is the last one, which she describes as being "non-routine and highly collaborative, with an innovation aspect" and her example is a product developer. A huge hole for this role is the serendipity that's disappeared thanks to all the work which now takes place remotely.

Those chance encounters almost never happen these days but that sounds like a business opportunity for a bright, creative technologist who can come up with a way to fill the void...

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