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Experimentation Works, by Stefan H. Thomke

I can't remember who recommended this book but I'm glad they did. I'm talking about Experimentation Works by Stefan H. Thomke. The subtitle sums it up quite well: The surprising power of business experiments.

I'm still fairly early in this one but here are a few of my favorite highlights so far:

At Booking.com all employees can define a hypothesis and launch an experiment on millions of users without permission from management.

Even though the business world glorifies disruptive ideas, most progress is achieved by implementing hundreds or thousands of minor improvements that can have a big cumulative impact.

The serendipitous breakthroughs may be more likely to occur when managers are clear that understanding what does not work is as important as learning what does.

True experimentation organizations not only appreciate surprises, they cherish and capitalize on them.

I encourage you to take a few minutes to stop and think about each of those points individually. I'm particularly hung up on the last one. Why? Like a lot of people, I tend to view surprises as bad, mostly. An experiment that doesn't turn out the way I expected it to means I didn't know as much as I thought I did. I need to get past that though and embrace those surprises as the author suggests.

The book can feel overly academic at times as you'll sometimes think you're stuck in the middle of a textbook. If you skim through those sections and focus exclusively on the company success and failure stories I'm confident you'll find it worth the price of admission.

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