What's the most impactful business book you've ever read? Mine is Clayton Christensen's The Innovator's Dilemma. I first read it many years ago and I figure now would be a good time to read it again. I must have given my original copy away, so I stopped by the used book store and picked up another for $8.99.
What was so memorable about my first read of this classic? Christensen opened my eyes to think like a startup, an innovator and a disruptor. One of the key takeaways is that many innovators chip away at the low end of the market, causing entrenched market leaders to ignore them, figuring they can have that less profitable segment but they'll never truly compete with me in the more lucrative segment. By the time the leader realizes their mistake, the innovator has already stolen much of the market and is on their way toward total domination.
OK, it doesn't always end that way but this book describes many examples of significant disruption by new market entrants. I've referred to this book countless times in my career and I'm confident the lessons it offers are as relevant today as they were when it was originally published.
I'm looking forward to starting the reading journey again on this one and I hope you'll join me. I'll be sure to share my thoughts, as well as my preferred method of book highlighting in an upcoming article. (Hint: the highlighting approach involves Evernote...)