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How the Internet of Things (IoT) affects content

You’ve undoubtedly heard all the hype by now. Sensors will be everywhere and we’re about to sink in the sea of data they’ll produce. Don’t just view the Internet of Things (IoT) as how your coffeemaker connects to the web though. This phenomenon means so much more, especially for content creators and distributors.

Fast forward with me to a time where your car and house are connected via the IoT. You’ll no longer need to keep track of oil changes, tire rotations, furnace filter replacement dates, etc. You’ll have immediate access to all the particulars via a dashboard app or receive text alerts when something needs attention.

All that data will also help identify trends and the likelihood of something going awry. For example, based on your driving tendencies and those of thousands of other drivers, this data will help determine when you’ll need to perform future maintenance and repairs. These predictive analytics will help you avoid even costlier repairs down the road.

What does any of this have to do with content?...

I’ve just outlined a terrific opportunity for creators of how-to and DIY information. If your organization offers content for weekend warriors or anyone comfortable turning a wrench, well, the IoT could be a game-changer for you.

Those sensor vendors and app developers will want to offer more than just the raw data. The value of their products increases significantly if they can also help their customers with their maintenance and repair projects.

Think of this as a whole new distribution channel with plenty of interesting revenue model options. Freemium, premium, subscription, micro-transaction…they’re all viable models here, but don’t forget the need to share some of that new revenue with the companies providing the sensors and apps.

The IoT opportunity goes well beyond the examples I’ve mentioned here. Think about the type of content you produce and how sensors and the IoT will eventually open new doors for discovery and distribution. The possibilities are endless and the data is just the beginning.

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