Death by irrelevance
Digital content initiatives and the agile model

The rebirth of paywalls

Remember when newspaper and magazine publishers said they can’t keep giving their content away for free so they started putting it behind paywalls? Then they got disappointed by the low number of subscribers, reversed course and paywalls began to come down.

It seems like a scene out of Back to the Future as paywalls are now apparently once again in vogue. Over the past week I’ve read multiple accounts of publishers deciding the totally ad-subsidized model just isn’t going to cut it.

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