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Knowing when to outsource

I was on a call earlier today with John Costa of Qbend. We’re putting together the final outline for the TOC NY session called Connecting to and Engaging Your Ebook Consumers. It’s a session I’m particularly excited about because it covers an extremely important topic for publishers: Establishing a direct sales channel.

One of the themes I’m hearing consistently across the publishing industry is that revenue and internal resources are shrinking. As a result, publishers are being forced to focus on what they do best and outsource the rest.

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