None of the Big Six are all that interested in creating their own direct channel. They usually say “we already have retail partners…we don’t know how to sell direct and we don’t care to learn.” That’s all true but the real reason they won’t do it, and wouldn’t be successful if they did right now, is because none of them are household brand names.
7 posts from December 2012
Those were the three adjectives I used when Letizia Sechi asked me to describe the current state of the publishing industry. You can read the short interview here on the 40kBooks site.