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The horrors of renting vs. owning ebooks

Three questions for…Christophe Maire of txtr

1. Ebook adoption in Europe is lagging what we’ve seen in the U.S. What do you feel should be done to increase demand in Europe: Better reading devices, lower prices, something else?

There is no doubt that the demand is here. European consumers are just as keen on ebooks as the rest of the world! The primary driver is the distribution of attractive devices and competitive services. We have not seen a consistent push, like for B&N’s Nook, in Europe yet – so there is a lot of room for growth and new players have a chance too (i.e. mobile operators, etc.).

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