Three questions for…Kevin Franco of Enthrill
Penguin Random House: Parsing the messages

Penguin Random House: How big is big enough?

Call me skeptical but I feel the merger between Penguin and Random House is less about creating “greater scale” and more about simple consolidation in a shrinking industry. Which organization is more likely to create the truly innovative, disruptive products of tomorrow’s publishing industry: a behemoth like Penguin Random House or some start-up working out of the proverbial garage? My money’s on the latter.

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