Jonas Lennermo Discusses the Papercut Publishing Platform
Bob Lefsetz on What the Book Biz Can Learn From the Music Biz

Mitch Joel Tells Us to "Burn the Ships"

Mitch Joel spends every day thinking about digital marketing. He's President of Twist Image as well as author of the book, Six Pixels of Separation. Mitch also has an extensive background in both the music and magazine industries. In this TOC podcast he talks about some of the common challenges facing the music, magazine and book publishing sectors. Mitch also provides more insight to his suggestion that publishers should "burn the ships" and not look back.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)