Jesse Wiley: How a 200+ Year-old Company Evolves in the Econtent World
John Wiley & Sons, Inc. is a publishing house that's loaded with well-known brands. From "...For Dummies" to Frommer's, they've probably published a book you've used. They're also a 200+ year-old organization which often conjures up an inflexible operation that's reluctant to change. When you think about it though, how could they have survived the last 200 years without evolving a lot along the way?! In this TOC podcast (viewable here and below) you'll hear Jesse Wiley, a 7th-generation member of the family, describe how the organization is managing the shift from print to econtent.