Michael Tamblyn's eReader TOC Webcast

Michael Tamblyn of Kobo recently presented a TOC webcast entitled What Do eReader Customers Really, Really Want?  Similar to other ebook retailers, Kobo spends a good deal of time studying customer purchasing and reading habits.

What makes Kobo different from the others is that they're willing to share much of that information with the rest of the world and that's precisely what Michael did at this event.

I was the moderator for Michael's webcast and I found myself quickly scribbling down one statistic after another.  He covers a lot of ground in a short period of time and every bit of information is relevant to anyone in the publishing industry.

As I mentioned at the end of the webcast, I need to watch it again to catch the important points I may have missed during the live event.  If you missed this webcast, or if you're like me and you need to watch it again, you can do so via this link.

Comments

[Paul Foth]

I second that. I sat in on the webcast and was really impressed with the granularity of Michael's data. It's definitley worth (at least) one more look.