Eliminating the Kindle Content Middleman
Amazon, Share the Data! (Please?...)

Has the Magazine Industry Heard of the iPhone?

Mag stackWhat is the magazine industry waiting for?  The iPhone is now 3 years old and there appears to be little to no interest in creating paid apps with their content.  Go to the App Store, search for "magazine" and look at the hodgepodge results.

Many of the ones that actually have apps treat them more like news feeds than new ways of rendering their magazine (e.g,. see the Sports Illustrated app, for example).  Hey, I've got plenty of news apps already.  If I'm taking the time to download your app it's because I want the magazine content, not another news feed.

I shouldn't complain because most of the magazine apps out there are free, right?  Wrong!  I'll pay a monthly subscription price for this app if you'll just get me the content I want.

Here's a good example: My BusinessWeek print subscription just lapsed.  I tried the Kindle version but was underwhelmed thanks to missing content and the awful way magazines are rendered on it.  I can either renew the print subscription for $40 or go with the lesser Kindle edition at $2.49/month, or roughly $30/year.  I'm opting for the Kindle version, but only because I can stop it at any time.  I'd pay more than $2.50/month for a great iPhone app version though.

Of course we've all heard about a number of new and interesting devices on the horizon, several of which sound like a good fit for magazines.  That's wonderful for everyone with a few hundred bucks burning a hole in their pockets, but why not take advantage of the platform that's already in millions of peoples hands?!



Have you tried http://m.businessweek.com/ ?

I'm not quite clear on what your desire is. Is it pretty "page" layouts? Offline use?

Or are those "feed" apps just raw text with no images at all?

Joe Wikert

Hi Bill. Call me an iPhone snob but sites optimized for mobile feels so 2000's-ish. I want access that's built with my device in mind. That's why I prefer to use the NY Times app than just go to m.nytimes.com. I tend to think apps are going to be more popular than m. sites.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)