Google Editions is ebooks, done right. When it launches you'll be able to buy ebooks in (almost) every format for (almost) every device. Why "almost"? According to Amanda, the Kindle will be excluded.
So how can a new service be successful when it ignores the market leading device? It sounds crazy but my money is on Google. Customers don't want to be locked into a single format or device. And while Amazon offers an app so you can read Kindle books on your iPhone, Google Editions will enable much broader access, not just for Kindle and iPhone.
Google Editions will be wildly successful...if it ever materializes. The service has been rumored for a couple of years now and availability always seems to be "a few months away." I hope the actual launch happens soon, and I can't wait to see how Amazon responds to it.