When Jeff Bezos introduced the original Kindle almost 2 years ago he talked about how long-form reading was on the decline. He also noted how the Kindle would reverse that trend because it will now be more convenient to take all your books with you and read them wherever you are.
Bezos used the phrase "info-snacking" and how the web encouraged all of us to read shorter bits of content, not long-form works. His core assumption was that lots of people would love to read more books and that they just need a new delivery platform to quench their thirst.
What if Amazon's assumption was wrong? What if short-form content that's all over the web is really the preferred format? It's still very enjoyable to read a Harry Potter book or something in the Twilight series, but what if most people looking for business advice or how-to info prefer to get in and get out as quickly as possible? What if, outside of novels, the added value here is convenience and time-savings?
If the Kindle is the answer to long-form content could the Apple Mediapad/Tablet/iPad be the answer to short-form content? Sure, you could read a book on an "iPad" if you want to, but what if the rumored device focused primarily on delivering an "insanely great" experience for short-form content instead?
While Amazon waits for eInk's full-color display technology Apple simply features a good old backlit one. Again, not ideal for reading a hundred pages of a book in one sitting but perfect for magazines, blogs and other short-form content.
I've been a Kindle owner for well over a year now and I'm doing even more short-form reading than ever. I'm also using workarounds and hacks to do some of that on the Kindle, so I'd welcome a device like the iPad that's better suited for it thanks to full color, wifi, a real browser (not an experimental one), etc. How about you?