What if Amazon Got it Wrong?
Retail Channel Evolution (and a Plug for SXSW)

Speak Your Mind at the Next Tools of Change (TOC) Conference

Picture 3The next Tools of Change (TOC) Conference is scheduled for February 22-24 in New York.  That may seem like a long way off but now is the time to submit a speaking proposal because the call for participation is only open till September 1st.

I just submitted a proposal for a session I'd like to give called "Looking Beyond the $9.99 Ebook."  Here's the abstract:

The publishing industry is currently caught up in the $9.99 ebook model popularized by Amazon's Kindle. It's time to quit whining about "the cheapening of our IP" and start thinking about new models with added value and larger revenue opportunities.

There are a number of key points I want to make and I plan to add to that list in the coming months.  This is an area I'm extremely passionate about (as you've no doubt seen in earlier Publishing 2020 posts!).

How about you?  What are you passionate about?  Why not write up a summary and submit it for TOC consideration?



We seem to agree on the points of eBooks currently being second class to print books. I wrote a couple of entries on our DashBook blog that say that everyone is rushing to repeat print books in e-format, without considering that eBooks could offer so much more.

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