Revenge of the Independents?
Why Aren't Magazine Publishers Thinking About This Stuff?!

Guest Post from Anthony Policastro

Ghostdog Anthony Policastro has been regular reader and frequent commenter on my Publishing 2020 blog.  He recently launched a blog of his own called "The Dog is Chasing Ghosts."  The blog's subtitle is, "What Every Author Needs to Know about Online Marketing and then some."  He explains the meaning behind the interesting title in this guest post:

Every so often, our labradoodle, Nickie, will confidently stare into a corner of a room with no windows and bark repeatedly for several minutes.

"What is the dog barking at?" my wife would ask.

"Ghosts. I think the dog is chasing ghosts." I say.

She raises her eyebrows and her face says, "maybe," and the dog stops barking and we go about doing whatever it was we were doing.

Whether my dog is barking at ghosts or not, something is there, something triggered the keen senses of the my pet whether it was a sound, a smell or a noise.

The Internet is similar in that of all the millions of users out there, you can't see them or touch them, but you know they are there. And if you are involved with the Internet with a website, a blog or paid advertising, everyone wants to attract as many users as possible to visit our websites, read our blogs or buy our products.

So like my dog, Nickie, we too are chasing ghosts whether you want to call them that or not, but we don't want to chase them away - we want to invite them in.

And that is the hard part and that is what this blog is all about.

Anthony is one of the more insightful publishing industry people I've come across over the past few years.  I just grabbed his blog's RSS feed for my KindleFeeder service and I would encourage you to subscribe as well.

P.S. -- He's on Twitter too.  Follow him here.

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