Remember that post I wrote a few days ago about how video killed the radio star and publishing is next? Steve Rubel uncovers some valid reasons why text still rules in this Micro Persuasion blog post.
I can totally relate to Steve's first point about how text is scannable and video is not. I can't tell you how many short videos I didn't watch, simply because that initial frame that's frozen in the YouTube box didn't grab me. That's worse than judging a book by its cover, right?!
As much as I believe in the future Steve's post highlights some challenges that exist today. Some of these issues might get resolved down the road (e.g., SEO) while others could be trickier to address (e.g., the slacker perception at work).