I've reached my breaking point. It happened while I was trying to read a recently-published business book (title and author shall remain nameless, but I will say this particular book is currently ranked quite high on Amazon). I got about halfway through it and realized it was awful...just terrible. Then I realized it's been a long, long time since I've read a truly inspiring business book.
So much of what's out there seems to be either a simple restating of the completely obvious or 4 pages of insight buried in 300 pages of filler. Why is it so much easier (and significantly more rewarding) to find greater value in a 2- or 3-screen online article than a business book? Part of it has to do with how much you're invested in the process, and I'm not just talking about money. It's easy to go to the next article online if you lose interest in the current one; there's something about a book that makes me feel more guilty if I don't try to fight through the pain and read it completely.
I wound up putting this latest book aside. It now sits atop my if-I-ever-get-stranded-on-a-desert-island-maybe-just-maybe-I'll-try-to-finish-reading-it stack. I doubt I'll ever pick it up again though. This latest experience has caused me to abandon all business books for the foreseeable future. Life's simply too short to waste on reading bad books.
I used to block off time on the weekends to read from my stack of unread business books. I'll now use that time to expand my horizons on new blogs, online articles and other websites I look forward to discovering in the weeks ahead. If you know of any great ones that talk about business issues, innovation, marketing, sales, etc., please send them my way.