And the Survey Says...Publishers Ignoring eReaders
Here's some disturbing news I read earlier this morning. It's from a survey conducted by the organizers of the Frankfurt Book Fair and it has to do with the future of our industry. I was stunned to read that "60 percent of publishers who answered a questionnaire neither use e-readers themselves nor download the e-books which can be read on the devices or on computers." Wow.
Regardless of your opinions about the current generation of e-readers, you owe it to yourself and your career to invest in one and get familiar with it. Owning a Kindle has had a significant impact on how I view our industry. It's also sparked a number of new product ideas I never would have envisioned without hands-on e-reader experience.
Perhaps this weak e-reader interest is a function of industry hubris. I'll be the first to admit that print may never die but I'm always amazed when I come across yet another publisher/editor who feels e-content will never take off.
That probably helps explain another statistic that jumped out at me in this survey: Only 14% think publishers could vanish someday. I'll bet there's 100% overlap between the respondents in that 14% and the 40% from above who actually use e-readers!