Rob Eagar, founder of WildFire Marketing, recently sent me a message asking if I'd check out an audio file he created to help authors with media interviews. I finally managed to carve out some time to listen to Rob's file and I highly recommend it to any author who looking to leverage media interviews to promote their book. Rob also offers a written transcript of the file if you'd prefer to read it rather than listen.
The WildFire Marketing website offers a lot more than just this helpful information about interviews. Check out this extensive list of excellent resources Rob offers for free. He also writes a blog where he provides additional thoughts on how authors and publishers can sell more books. Great stuff.