July 31, 2008

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Cuil: Apparently "Bigger" Isn't What We Crave I was anxious to try out this new Cuil search engine everyone's buzzing about. The management team is loaded with former Google-ites and they've promised to deliver "the world's biggest search engine," meaning all those sites Google ignores will now be included in Cuil search results. Further, content and relevance are king, which should provide a much more satisfying search experience. To be honest, I don't have any beefs with Google. I use it throughout the day and I generally find what I'm looking for in the top half of the first page of results. Then again, I was happy with Lycos many years ago before shifting to Yahoo. Then I abandoned Yahoo to jump on the Google bandwagon. Although I've pretty much stuck with Google for the past several years you can see I have no search engine loyalty. I'll use whatever suits my needs. Btw, I've seen lots of people ask the question, "do we need another search engine?" My answer is, "it depends", but I'm not convinced the solution involves focus groups or building a business/tool around user feedback. That's how New Coke's are born. After all, was anyone really screaming for a better search engine in 1997-1998 when Google hit the scene? I'm pretty sure we were all happy with Yahoo, AltaVista, Excite and the others back then. It reminds me of that great quote from Henry Ford who said, "If I had asked my customers what they wanted, they would have said a faster horse." Well, Cuil may indeed be a faster (or at least bigger) horse than Google, but I'm not all that impressed with it. The searches I experimented with produced results that were different from Google's but I still found Google's to be more useful and relevant. Although it doesn't take much to change search engines I'd need a compelling reason to switch from Google; I'm not finding that with Cuil. P.S. -- Searchme is probably the only search engine I've seen recently that's worthy of abandoning Google over. No, it's not just the nifty user interface...I like the whole stacks metaphor they use and how stacks can be saved and sent to others. Now that's something I never would have suggested as a search engine improvement but it really lends itself to some very interesting applications.

Joe Wikert

I'm Chief Operating Officer at OSV (www.osv.com)

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