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Always Be Testing: The Complete Guide to Google Website Optimizer

Alwaysbetesting Today was one of those days where a new fun title crossed my desk and I felt compelled to blog about it.  The book I'm referring to is a new one from Sybex called Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg, John Quarto-vonTivadar and Lisa T. Davis.  Btw, if Bryan Eisenberg's name rings a bell it's probably because he co-authored a couple of earlier blockbuster titles, Call to Action and Waiting for Your Cat to Bark?.

The first two parts make up the bulk of the book as they focus on a marketer's view of testing and what you should test.  The authors worked with us to apply the spirit of the A/B testing model to the book's cover itself: One version of the book's cover appears on the front and a slightly different one appears on the back.  It's an attention-getter that illustrates one of the concepts that's discussed inside.  Finally, as an added bonus, the product includes a $25 Google AdWords gift card; not bad for a $29.99 book!

Congrats to Willem Knibbe and the rest of the group for what's sure to be another hit from our Sybex team!


Jeffrey Eisenberg

I'm proud of Bryan, John & Lisa. They really gave away the store in Always Be Testing. It may be the best of all our books for practical hands-on advice.

Bryan Eisenberg


Thank you for the kind words. I must say that Willem, Dassi, Toni, and the rest of the Wiley/Sybex team were amazing to work with. I must also thank Brett Crosby from Google for writing an incredible foreward.

Best wishes,

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