Today was one of those days where a new fun title crossed my desk and I felt compelled to blog about it. The book I'm referring to is a new one from Sybex called Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg, John Quarto-vonTivadar and Lisa T. Davis. Btw, if Bryan Eisenberg's name rings a bell it's probably because he co-authored a couple of earlier blockbuster titles, Call to Action and Waiting for Your Cat to Bark?.
The first two parts make up the bulk of the book as they focus on a marketer's view of testing and what you should test. The authors worked with us to apply the spirit of the A/B testing model to the book's cover itself: One version of the book's cover appears on the front and a slightly different one appears on the back. It's an attention-getter that illustrates one of the concepts that's discussed inside. Finally, as an added bonus, the product includes a $25 Google AdWords gift card; not bad for a $29.99 book!
Congrats to Willem Knibbe and the rest of the group for what's sure to be another hit from our Sybex team!