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The Next Lencioni Book

LencioniI've read every book Patrick Lencioni has ever written and I always look forward to the next one.  The Three Signs of a Miserable Job seems like it came out so long ago (even though it was just last August!), so what's the next Lencioni hit?

I discovered the answer to that question while sitting through a Wiley sales conference presentation earlier this morning.  The book will be called The 3 Big Questions for a Frantic Family and it's due out in September.  What a great idea!  I've learned quite a few valuable lessons from Lencioni's business/management books and I can't wait to read his wisdom on family life.  Btw, he's not just a business expert; he and his wife are also raising four boys, so his family insights come from right in the trenches!

The sales conference key title session also featured presentations on many other noteworthy upcoming titles.  Here are the ones that caught my eye and will be on my "must read" list:

In Search of the Obvious, by Jack Trout (October) -- Trout is another one of my long-time favorite authors.  I particularly enjoyed many of his earlier books that he co-authored with Al Ries.  The subtitle for this one is "The Antidote for Today's Marketing Mess."  Sold!

The Noble Lie, by Gary Greenberg (September) -- This one is described as "a controversial look at how we too often turn to science to resolve moral questions it can never answer."

The Cool Factor, by Del Breckenfeld (October) -- This book is all about partnership marketing and the author is Director of Entertainment Marketing at Fender Musical Instruments Corp., the name you see on so many guitars, amps and other gear.


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