There have been countless times over the past several years when customers have asked us, "hey, how come I have to buy the entire book when all I really want are these 3 chapters?" This is a pretty popular question when you're standing in the WROX booth at a developer's conference, for example. Well, I'm happy to say that we now have a product for that situation and it's called Chapters on Demand.
The service launched yesterday and there are currently 47 titles available in PDF format, most selling for $4.99 each. That's about 900 chapters that are available immediately and we've got another 800 chapters (from 37 other titles) that will be added shortly.
My favorite part of this: We're selling all this e-content without the use of traditional DRM. I say "traditional" because we're using more of a social DRM solution where we inject the customer's name in the footer of the PDF. Print it. Use it on however many devices you want to. Just don't release it into the wild. Is this hack-proof? Of course not, but what is? The key is that we want to make this a very attractive product for our customers and we believe this is the right approach.
For more details, see this post on Jim Minatel's blog. Btw, Jim and the rest of the team did a fantastic job implementing this great service -- congrats to everyone involved!