Seinfeld on Marketing, by Bill Gammell

I just discovered a wonderful marketing blog written by a fellow named Bill Gammell.  Bill works in the marketing department of a market research company out in Utah and, among other things, has written a series of posts about marketing lessons learned from the old Seinfeld TV show. 

He recently pulled them together into this free PDF.  It's only 14 pages long and well worth the quick read, not to mention all the fun memories it brings back from this great show.  In a follow-up comment he mentions he might start working on a second volume, so stay tuned to his blog for more great material...