I stumbled upon BedBooks earlier today and got a chuckle. Take a look at the picture of the product in use on their homepage. On the surface, it (kind of) makes sense: Rotate the text 90 degrees and print the book that way so that you can read it lying down...sort of...
What happens when I want to sit up in bed and read or sit in a chair and read? Looks like I need to have another book handy...one that's printed the old-fashioned way. In all fairness, you could read one of these books sitting up and it wouldn't be any more awkward than reading a regular book lying down.
Holding the book open always seemed to be the toughest part to reading while lying down. Based on the homepage picture I'm not sure that's any less challenging with a BedBooks product than a regular book.
I wonder if they also sell some sort of eating/drinking device that will provide nourishment for me while I'm lying in bed. Are we really this lazy that we can't just sit up in bed and read?