This recent post by Steve Weber got me thinking... If you watch the video Steve links to you'll probably have the same initial reaction I did: Sure, it makes sense to create a video for a collectible work like this, but why bother doing something similar for a run-of-the-mill book?
I don't know about you, but I don't generally read every word of every description of every book I buy on Amazon. All the information on any given Amazon page these days can be a bit overwhelming. Where do you look first? The customer ratings/reviews? The description? The table of contents?
Sometimes I'm more of a visual person anyway, so I'd welcome the chance to see a brief clip from the author or publisher on why this book is special. Give me your 30-second elevator pitch on why I should buy it. Or, tell me a bit about what inspired you to write it. A short video message like that could go a long way to make a sale, even if it's just one more link on an already busy product page!