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How to Build a Great Companion Website, by John Moore

Tribal_knowledgeI recently started reading Tribal Knowledge by John Moore.  Although I'll follow-up with a more detailed review when I finish the book, I wanted to take a moment now to point out the great companion website John has created for this one.

What's so special about this site?  First of all, I absolutely love the fact that he's got a blog set up to encourage community discussion of each of the 47 "tribal truths" he presents in the book.  Several books have been built around or based off a blog.  Most seem to be an initial framework for the book while this one really lends itself to an ongoing dialog with other readers and the author.  It's a simple idea but well executed in this case.

Next, the author has created what he calls a "tribal knowledge manifesto".  It's a summary of 10 of the 47 truths he covers in the book, a sampler of sorts.  Just about every book has an outline or a sample chapter or two online, but how many authors/publishers take the time to create something with more meat like this?  TOCs and sample chapters are a dime a dozen, but it's a free summary like John's manifesto that can convert a browser into a paying customer.  Well done.

If that's not enough for you, how about a list of the most common books read by Starbucks executives?  There are a few books in there that I hadn't heard of previously but they look pretty interesting.  My need-to-read list is about to get even longer...

P.S. -- Be sure to check out John Moore's blog if you haven't already.

P.P.S. -- Although I used to be a big fan of Starbucks I never liked paying the high prices.  If you're an iced coffee fan and haven't tried the offerings from McDonalds, yes, I said McDonalds, you're missing out.  Two dollars for a bucket of iced coffee that tastes every bit as good as can you go wrong?!  I may have made my last visit to Starbucks.



We had John Moore speak at one of our IABC meetings about a year ago here in College Station. He was an engaging speaker.

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