Scott Karp Gives Up on Bookstores
Lori's Executive Recruiter Interview

How to Build a Great Companion Website, by John Moore

Tribal_knowledgeI recently started reading Tribal Knowledge by John Moore.  Although I'll follow-up with a more detailed review when I finish the book, I wanted to take a moment now to point out the great companion website John has created for this one.

What's so special about this site?  First of all, I absolutely love the fact that he's got a blog set up to encourage community discussion of each of the 47 "tribal truths" he presents in the book.  Several books have been built around or based off a blog.  Most seem to be an initial framework for the book while this one really lends itself to an ongoing dialog with other readers and the author.  It's a simple idea but well executed in this case.

Next, the author has created what he calls a "tribal knowledge manifesto".  It's a summary of 10 of the 47 truths he covers in the book, a sampler of sorts.  Just about every book has an outline or a sample chapter or two online, but how many authors/publishers take the time to create something with more meat like this?  TOCs and sample chapters are a dime a dozen, but it's a free summary like John's manifesto that can convert a browser into a paying customer.  Well done.

If that's not enough for you, how about a list of the most common books read by Starbucks executives?  There are a few books in there that I hadn't heard of previously but they look pretty interesting.  My need-to-read list is about to get even longer...

P.S. -- Be sure to check out John Moore's blog if you haven't already.

P.P.S. -- Although I used to be a big fan of Starbucks I never liked paying the high prices.  If you're an iced coffee fan and haven't tried the offerings from McDonalds, yes, I said McDonalds, you're missing out.  Two dollars for a bucket of iced coffee that tastes every bit as good as can you go wrong?!  I may have made my last visit to Starbucks.



We had John Moore speak at one of our IABC meetings about a year ago here in College Station. He was an engaging speaker.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)