The Mysterious World of Textbooks
At the NCAA, "Blog" Is a Four-Letter Word

Who Buys Books These Days?...

Content_connectionsEver find yourself wondering what the demographics of the book buying market look like?  This recent article in the Chicago Sun-Times provides some summary information for you.  (Hint: Approximately two-thirds of all non-fiction sales are to women and about a third of their purchases are done online.)

Want more info?  Visit the Content Connections site where they'll give you free access to the full report if you give them your name and e-mail address.  I haven't read the entire doc yet but plan to shortly; the rest of their website looks interesting as well...


Lori Cates Hand

Hi Joe,

Were you aware that Roland Elgey is at Content Connections? I met one of his colleagues on the BookExpo shuttle bus last week and we made the connection. Small world! I think it's a great idea--those of us who make acquisitions decisions should rely more on solid facts than just our "guts."

Joe Wikert

Hi Lori. Funny you should mention that... About 2 hours after I made this post yesterday I got a call from our old friend Roland. It turns out he's the president of Content Connections. Small world indeed!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)