May 21, 2007

Oh Rats!: KFC's Consumer Video Plan

Rat_2At first I thought it was a joke...surely this story in USAToday about KFC using customer videos in an upcoming advertising campaign must be a very late April Fool's Day joke.

I'm a big proponent of customer content and advertising ideas like this, but doesn't it seem way to soon after the whole "rats in KFC/Taco Bell" issue that was all over the news (and remains alive and well on YouTube!)?

The whole rat fiasco was the first thing I thought of when I read this story.  Maybe KFC's advertising agency ought to reconsider the timing on this...

May 21, 2007 12:11:10 PM | Advertising, Business, Video

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