Oh Rats!: KFC's Consumer Video Plan
At first I thought it was a joke...surely this story in USAToday about KFC using customer videos in an upcoming advertising campaign must be a very late April Fool's Day joke.
I'm a big proponent of customer content and advertising ideas like this, but doesn't it seem way to soon after the whole "rats in KFC/Taco Bell" issue that was all over the news (and remains alive and well on YouTube!)?
The whole rat fiasco was the first thing I thought of when I read this story. Maybe KFC's advertising agency ought to reconsider the timing on this...