Billboard Ads for Books
When was the last time you saw a billboard ad for a book? I can't tell you the last one I recall seeing, but Michael Banks, co-author of Crosley: Two Brothers and a Business Empire That Transformed the Nation (my review here) sent me the picture you see above. It's a billboard ad for his book and it's across the Ohio River from Cincinnati, on I-75 South, facing the city. Very cool.
Speaking of Michael Banks, we just signed him to write a new book for our group at Wiley. It's a book that I'm very excited about and it's tentatively titled Blogging Heroes...stay tuned for more details...