The blogosphere is buzzing yet again over rumors of an upcoming e-book reader from Amazon (sample blog posts are here and here). This PW article is helping to fan the flames and provides more speculation regarding quality ("reportedly as sharp as Sony"), price ("expected to be above $400") and functionality (Amazon's is supposedly "better" than Sony's).
One thing the PW article doesn't speculate on is the look and feel. The picture above was making the rounds on websites/blogs last year, so it's hard telling whether it's accurate or even legit. If it is, I hope it's not too late for Amazon to reconsider... The device in this picture looks like a bad design from the 1980's! Their designers would be much better off asking themselves, "What would Steve do?", as in Steve Jobs. Price and functionality are critical, of course, but not at the expense of look and feel.
Speaking of which, $400 is already too expensive, so I hope this rumored product doesn't turn out to cost even more than that. If so, and they go with this design, I can't see how this would be a hit.
P.S. -- Sony was kind enough to send me a Reader eval unit; I'll be tinkering with it over the next few days and will post a full review shortly.