Borders Loyalty Program
When Borders made their most recent earnings announcement last week they also mentioned they're about to change their customer loyalty program. This PW article summarizes the new policy. I think they're heading in the right direction, but it's still not the best program for me.
After I spend $150 at Borders as a program member I'll get a voucher for $5 off a future purchase. The smart part about this is that it's a way to drive follow-up traffic to the store. What I don't like is that (a) it's not instant gratification like B&N's program and (b) it's about 3% off in total vs. B&N's minimum of 10% off.
That said, the Borders card is free and the B&N one costs $25/year. So if you spend $300/year at either outlet you'll come out slightly ahead with the Borders program than the B&N one. Double that to $600/year (which is at least what my family and I spend each year) and B&N has the advantage, but only by about $15, so it's not a huge difference.
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