Joe Wikert's DisruptorFest

BusinessWeek Just Doesn't Get It

I've been a BusinessWeek subscriber for many years now.  Great magazine, good insights.  As many subscribers do from time to time, I saw an interesting article and used the ubiquitous "e-mail" link to send it to a colleague.

Later that day I got a message from my colleague saying he couldn't open the article because he's not a subscriber.  Huh?!  I've done this with other magazines I subscribe to and have never run into this problem.  What's worse, my colleague told me BusinessWeek forced him to "register for a free account" before they told him that "this content requires a subscription.  Get one at such-and-such link."  To quote my colleague, this was both "sneaky and lame."  I couldn't agree more.

Wow.  Does BusinessWeek really think they'll convert this sort of situation into a new paying customer?  If so, I'd love to hear what sort of success rate they're having.

RSS vs. Aggregation Sites

Bloglines is my RSS reader of choice.  I've tried Google's reader but I keep coming back to Bloglines.  I can't quite say why that is, other than I generally don't switch from one app to another unless there's a compelling reason to do so.  One RSS reader is as good as the next...

Then I read Om Malik's recent article in Business 2.0 magazine, "Aggregating the Aggregators."  I've gotten to used to looking at RSS feeds in the same old way that I never considered using something like originalsignal.  Take a minute and click over to that originalsignal link...

What did you think of it?  Pretty cool, right?  I liked it so much that I added it to my (growing list of) homepage tabs in Firefox.  Rather than having to click through every individual feed to see if anything looks interesting, I can quickly scan through one page of headlines from several feeds.  It's pretty customizable too.  You can move feeds around on the page so that the most interesting ones are always at the top.

Am I going to abandon my traditional RSS reader, Bloglines?  No way, but originalsignal will become yet another item in my toolbox and a handy resource to help me keep up on the latest developments.

Second Life Author Event

As you may already know from previous references on my blog, our group recently published the first book on Second Life.  We also hosted an in-world author event for the book.  As Kelly Trent our marketing manager put it, "over 60 Second Life residents had the chance to "meet and greet" the authors, ask questions about the book, and learn more about their experiences in Second Life."

Wiley also has a virtual store in Second Life.  If you're already a Second Life member just head to this link and teleport to the store.  I took a look around it earlier and was duly impressed.  You'll notice a giant display at the front of the store for our Official Guide (see below, no comments about my tail, please...).  I wish it were this easy to create such attention-grabbing displays in the real world!  Thanks to Kelly and the rest of the team for coordinating this event.

Get Back in the Box, by Douglas Rushkoff

I'll admit, it took me awhile to really get into this book.  Once I got through the first couple of chapters of Get Back in the Box though, I couldn't wait to read more of it.

The author, Douglas Rushkoff, feels that we're in the midst of a renaissance in creativity and collaboration.  As he puts it, "genuine creativity is a result not of out-of-the-box thinking, but of true expertise."  Here's a great example he used partway through the book: The person that decided (years ago) to put a VCR and TV into one device wasn't really innovating.  The person who came up with TiVo, on the other hand, was a genius and someone who truly had a handle on people's viewing habits.

He's got an entire chapter on what he refers to as "social currency."  The retailers featured as noteworthy examples in this chapter include B&N ("the store is a social hub"), Guitar Center ("it's a place to try out pretty much any piece of musical instrument there is--and to play on it for hours") and the Apple Store (described as "a little cathedral").  I tend to think Starbucks fits the mold as well.  In fact, this chapter got me wondering about what would happen if Starbucks and Apple ever decided to create some co-branded shops...

Here are a few of the other interesting tidbits I highlighted throughout this book:

...customers don't want to communicate with brands anymore...they want to communicate through them...

Although we claim we want more leisure time, we are much more likely to find an opportunity for genuinely fulfilling engagement and learning at work.

It's about learning to tinker, to tweak, and to test the most basic, underlying assumptions of one's core business or technology.

(Regarding focus groups...)  In the vast majority of the dozens of groups I've observed or led, the purpose was less to glean new insights than to confirm the insights already held.

This turned out to be a very enjoyable book with all sorts of great observations.  As I was writing my summary this afternoon, I visited the HarperCollins website and noticed a new widget they're promoting.  If you're familiar with the LibraryThing widget (also featured on my blog), think of the HarperCollins one as a single-title widget.  It gives you the ability to showcase a single book on your blog/website and offers "browse inside the book" functionality, similar to Amazon's.  To test it out, I grabbed the code off their site and plugged it into my blog.  You'll find it in the right panel, just above the "Recent Posts" heading.  Great idea, and kudos to HarperCollins for creating these title-specific widgets.

Our 6th Hit of the (Very Short) Year

2007 is off to a blistering start for my editorial team.  Prior to today I was able to tout the fact that this group has produced 5 titles that have made Amazon's Top 25 on the Computers & Internet list.  Now we have a 6th: Introducing Character Animation with Blender.  This book was #24 earlier today and is currently #9 on the list.  Congrats to editor Pete Gaughan and the rest of the team that produced this hit!

For anyone who is keeping score at home (or is just curious), the other titles from our team that have hit Amazon's Top 25 in 2007 are: Windows Vista Secrets, Lifehacker, Second Life: The Official Guide, Skin and Search Engine Optimization: An Hour a Day.  We're not talking flash in the pan either...most of these have remained on Amazon's Top 25 to Top 100 since they were published.  Quite an accomplishment by a great team!