I've been a BusinessWeek subscriber for many years now. Great magazine, good insights. As many subscribers do from time to time, I saw an interesting article and used the ubiquitous "e-mail" link to send it to a colleague.
Later that day I got a message from my colleague saying he couldn't open the article because he's not a subscriber. Huh?! I've done this with other magazines I subscribe to and have never run into this problem. What's worse, my colleague told me BusinessWeek forced him to "register for a free account" before they told him that "this content requires a subscription. Get one at such-and-such link." To quote my colleague, this was both "sneaky and lame." I couldn't agree more.
Wow. Does BusinessWeek really think they'll convert this sort of situation into a new paying customer? If so, I'd love to hear what sort of success rate they're having.