OK, I just finished reading the one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book!
The only problem is, it's not available yet... Steve was kind enough to send me a galley copy for review and tells me the book should be available in April (you should be able to pre-order on Amazon in late February or early March). So, make a mental note. Put a reminder in Outlook. Do whatever you have to so that you get a copy of this as soon as it's available.
Why am I such a fan of this one? Primarily because it's so insightful as well as comprehensive. Just skimming through the table of contents gives you a great feel for the depth of coverage he offers in this book. Blogging, reviewers, social networking, tagging, e-books, syndication...it's all here. Oh, and if you're looking for a one-stop guide to all things Amazon, it's hard to go wrong with Steve's insights. The only point I took exception to has to do with their "buy-x-get-y" program; Steve points out what he feels are weaknesses with this program, but I've got to say it's been a very powerful tool for many of the books in my program. To his credit, he also talks about how you can sometimes wind up with the benefits of "buy-x-get-y" without actually being in the program.
As I finished reading this one tonight I kept thinking how bits and pieces of this sort of information might be found on dozens of websites scattered across the web. It's not all out there though. Here it all is in one small, well-written book though...small enough to be read over the course of a weekend. I highly recommend this one to every author out there.