Netflix for Books…Sort of…
Five Challenges for Online Publishing

Words of Wisdom from Kathy Sierra

Regardless of what business you’re in, read this “Dilbert and the zone of mediocrity” post on Kathy Sierra’s blog. After you read it once, be sure to read it again, then either print it out for handy reference later or bookmark it so you don’t forget about it.

I have to admit that I sometimes cringe when I read what Kathy has to say on her blog. No, it’s not because I disagree with her; it’s because she often strikes a nerve. I see myself in some of her examples and it’s really quite uncomfortable.

Here’s a key point from her post and what I would refer to as Exhibit A in my struggle:

Today, the more you try to prevent failure, the more likely you are to fail.

Ouch. In sporting events they call it “playing not to lose.” In fact, I think the Arizona Cardinals did that this past Monday night...


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)