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Five Challenges for Online Publishing

Words of Wisdom from Kathy Sierra

Regardless of what business you’re in, read this “Dilbert and the zone of mediocrity” post on Kathy Sierra’s blog. After you read it once, be sure to read it again, then either print it out for handy reference later or bookmark it so you don’t forget about it.

I have to admit that I sometimes cringe when I read what Kathy has to say on her blog. No, it’s not because I disagree with her; it’s because she often strikes a nerve. I see myself in some of her examples and it’s really quite uncomfortable.

Here’s a key point from her post and what I would refer to as Exhibit A in my struggle:

Today, the more you try to prevent failure, the more likely you are to fail.

Ouch. In sporting events they call it “playing not to lose.” In fact, I think the Arizona Cardinals did that this past Monday night...


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