Isn’t this whole “2.0” thing betting a bit old? Now Warner Bros. is launching a venture
called Studio 2.0 to create totally new content for broadband and wireless
devices. FWIW, I think it’s the right
approach. As I’ve mentioned before
regarding the book industry, you’ll only get so far repurposing content to a
new platform; the real advancements will only come when you build the content around
those new platforms, not just repurpose something else.
Although it’s not apparent in the Variety.com story linked
to above, I hope Warner decides to go beyond just creating all the content
internally and leverages the community in some of this. Yes, YouTube is filled with a lot of junk,
most of which nobody cares about. But,
there are plenty of talented writers and video professionals (or wanna-be’s)
who could probably also contribute to Studio 2.0’s success. At the very least, Warner should have some
part of Studio 2.0 focused on finding and signing all the new talent that
continues to emerge on this front.
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