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USAToday Gets It!

What’s not to like in this announcement regarding USAToday’s revamped travel site? Right down to the new tagline, “Explore. Go. Share.”, I love what they’re doing. Blogs and reader input are core elements. As publisher Jeff Webber says, “We’re taking the inclusion of consumer comments and really bringing that to the fore so there’s a lot more user interaction.”

The article goes on to say that “the goal is to provide a more balanced mix of expert advice from its staff writers with the opinions and insights of travel consumers.” Sounds a lot like the Pro-Am approach Chris Anderson outlines in The Long Tail.

I haven’t used USAToday up to now for any of my travel needs, but I’ll definitely be using the site going forward. I just hope they have the good sense to make all these features easily accessible from a mobile device like a Blackberry or cell phone.


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