Or so says Chris Anderson in this interview in Folio
Magazine. In it,
Right now, about 50% of our traffic goes into the archives. This new model is that yesterday’s news is where your business is. That’s brand new. An increasing amount of traffic is coming from third-party search and blog links and a decreasing amount of traffic is coming from your front page and other destination models.
He’s talking primarily about the magazine model, I believe,
but it probably applies to newspapers as well. I wonder how much time the typical newspaper/magazine website is
investing in making their archives more discoverable; if