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Content Overkill

Is it possible to cram too much content onto a web page? Absolutely. Just hop over to or for a couple of great examples. Sports sites aren’t the only ones guilty of this, of course, but they’re a great example of content gone wild.

I was reading a recent post by Steve Klein on the E-Media Tidbits blog before I realized I’m not the only sports fan totally turned off by this content cramming approach. Honestly, take a look at either of those pages and tell me where your eyes go first. You could probably flash the same page in front of me 10 different times and I’m likely to initially look at a different item every time.

So what? They’re getting loads of traffic because of their brand names and the temptation is probably to continue one-upping each other, jamming the next item into the main page until almost nothing is readable.

Then again, at least SI has come to their senses. I dropped my ESPN Magazine subscription long ago but I continue to subscribe to SI. As Steve pointed out, and I saw on the cover wrap for a recent issue, SI is about to launch MySI. Just like another favorite of mine, MyYahoo, I plan to customize MySI to help make sense of the clutter.

Sure, I’ll spend 10-15 minutes checking boxes and moving items around to help make my experience a better one. I just wish they’d come to their senses and clean it up on their own. Apparently and have never read anything on usability and they certainly haven’t paid any attention to Google’s “keep it simple and clean” approach.



I mentioned something in a similar vein a while back about information overload on espn:

Joe Wikert

Hi Eddie. I totally agree with you. It takes way too long to find the sport or link you're looking for on these pages. I can't possibly see how this benefits the site owners. I'm really looking forward to the customization capabilities of MySI.

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