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BusinessWeek on Licensing For Dummies

Here’s an article from BusinessWeek today that talks about the various licensing activities surrounding the highly successful For Dummies brand. My colleague and Wiley associate director of licensing, John Hislop, is quoted throughout. John and his team do a marvelous job, which is why you see For Dummies popping up all over. I have to admit I’m glad they turned down the movie script entitled Serial Killing For Dummies, however…


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