Getting Wagged By The Long Tail
Content Cannibalization

Pew Report on Bloggers

Just released yesterday, this new report from Pew is entitled “Bloggers – A portrait of the Internet’s new storytellers.” I’ve only been able to scan through it so far, but here’s a good summary of it on BloggersBlog.com.

A few items that caught my eye:

More than half those surveyed feel the need to blog under a pseudonym. As I mentioned before, I’m not a big fan of this, especially if it’s just being used to rant and whine.

It’s good to see that 87% allow comments on their blog. I’m glad only 13% of bloggers have decided to make this a one-way conversation.

How about this: Only 18% have an RSS feed and 23% don’t know if they have one or not. RSS is a mystery indeed.

Only 7% blog to make money, which is good since so few bloggers are actually making any! The BloggersBlog.com summary might have misinterpreted one point from the report though. They said “20% of ‘blogging for money’ bloggers claimed to sell premium blog content…that seems awfully high.” Since only 7% are blogging to make money, per the report, that means that only 20% of the 7%, or about 1.4% of all those surveyed are selling premium content. At least that’s the way I interpret it.

Comments

Andrew

"Only 18% have an RSS feed and 23% don’t know if they have one or not." I've gone on record, or at least on blog, as saying that I don't believe this. I strongly suspect that the 18% is exaggerated at the expense of the 23%. LiveJournal, the most popular blogging tool according to the survey, probably has a lot of members that don't realize that each blog has a feed by default.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)