Shoreviews: Content Industry Outlook 2006
Author Marketing

Final Review of The AdSense Code, by Joel Comm

After watching The AdSense Code rocket to the top 3 in all books on Amazon last week, I hooked up with the author, Joel Comm. He was kind enough to send me a copy of the book and I read it over the past few days. Bear in mind that I’ve been an AdSense skeptic in the past and even removed it from my blog for several months. I have to admit that I never did the research necessary to optimize my AdSense experience though. I’ve also never jumped on any of the various get-rich-quick schemes that have popped up over the years, online or offline.

So why did I read this book? I was curious. It’s a very easy read, one that could be finished in an evening. It took me longer because I found myself stopping every few pages and looking things up online, changing the settings on my blog, etc. What better endorsement can I give than that? I don’t expect to make a fortune off this, but if it helps a bit, why not configure AdSense for the best performance?

I also didn’t realize the industry of third-party products and services that have been built up around AdSense. Joel plugs products/sites he’s had success with, which helps take the guesswork out of the whole process.

Overall, I’d say you can’t go wrong with this book. It’s only $15 if you buy it on Amazon and it’s a great overview of AdSense and related techniques. Even if you don’t implement a single recommendation it’s still interesting to learn what’s worked and what hasn’t for Joel.


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