Ivan Hoffman’s Articles for Writers & Publishers
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Author Book Signings

I was fortunate enough to get to meet Mike Greenberg of ESPN’s “Mike & Mike In the Morning” at a B&N bookstore signing Friday night. I listen to that show every morning, mostly because I think Greenberg is one of the sharpest guys in sports reporting today. I also can’t wait to start reading his book, Why My Wife Thinks I’m an Idiot. Although he managed to draw a nice crowd (I’d say there were 200+ people there waiting for him), I’ve seen far too many author signings where almost nobody showed up. By sheer coincidence, I see that Stacey Miller recently posted a great idea about author signings on her Book Promotion Blog

Stacey’s advice is for authors to not try and do solo signings. Rather, she suggests 2-3 authors work together to have a group signing at a store. Based on the low turnout at other author signing events, I’ve got to believe the bookstores would support this idea as well. If you happen to know a couple of other authors in your geographic area, great, but what about the majority of authors who don’t know other authors in their city?

This sounds like an outstanding opportunity for someone to develop a website where authors can register and discover other authors in their area. It’s nothing more than a social networking site, but one that’s focused on authors and book PR. (Stacey, maybe this is an opportunity for your agency…) It could start off simple, just connecting authors in the same city, but then grown into a richer site, allowing authors to load their travel schedules so that they can do signings on the road with others in the area.

On a somewhat related sports note, if you haven’t been watching the Stanley Cup Finals, be sure to tune in tonight. Hockey is my second favorite sport (behind baseball) and it’s great to see this league back on its feet, although I hope they can avoid relying on The Outdoor Life network for their regular season broadcasts. (The Outdoor Life Network?!) Maybe I’m easily impressed, but I was amazed by the passion and enthusiasm shown during the Canadian and American national anthems in Edmonton. The crowd not only knows the words to The Star Spangled Banner, they were singing it quite enthusiastically. Then, to watch the entire place go nuts when they played Oh Canada…wow! The hockey game almost seemed like a letdown after that performance.

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