Scott Karp on the Profitability of Media 2.0
One Reader’s Journey

The eContent Innovator’s Dilemma

As I think a bit more about yesterday’s post, I can’t help think about the points Clayton Christensen makes in his classic book, The Innovator’s Dilemma. Consider these take-away’s from the book, as presented by getAbstract:

Established companies do all the important things right, which sometimes makes these companies fail.

Disruptive innovations usually start by selling to new – or unprofitable – customers.

Established company employees often discover or invent disruptive innovations, but the firm’s most valuable customers typically have no interest in innovation.

The pioneering employees often quit to build new firms to market their innovation.

How true. No matter how many people say that “e-books are a solution looking for a problem,” I wholeheartedly believe we’ll see a demand for them once a viable platform emerges.


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