Mark Cuban’s production company, HDNetFilms, is trying to reinvent the movie business. This isn’t exactly news, but I got a chuckle out of a recent Wired interview with Peter Brown, CEO of AMC Entertainment. Go ahead…click to the link and read the brief answers Mr. Brown gave Wired…I’ll wait.
OK, now that you’ve read it, did you laugh too? My favorite quote was in response to Wired’s question, “Why deny theatergoers the chance to see Bubble?”:
We want to put up on the large screen a product made with that format in mind. Bubble, and some of these other direct-to-video titles, are simply not. We want to serve steak, not hamburger.
Oh please! This statement is still remarkable even after you scrape off all the excessive arrogance. How do these guys measure quality anyway? I’d take a great story with less than optimal video quality over a weak story with amazing video every single time. I wonder if Mr. Brown has spent any time watching some of the truly lousy movies that find their way into theaters every single month. I know I have and that’s why I go to the theater less and less each year.
No, this isn’t about video quality. This is all about Cuban’s desire to change the playing field, disrupting the model that’s made the theater owners fat and happy. Cuban’s model makes a ton of sense. Why can’t a movie be available in any and all formats from day one?
Good luck Mark – I hope you hang in there and turn the industry on its ear!