I didn't do any Bookscan posts over the holidays and I thought I'd let things settle in a bit before revisiting the topic. Here’s a breakdown of sales of the top 750 titles in the computer/tech category for the most recent week:
1. Wiley 31%
2. Pearson 29%
3. O’Reilly 15%
4. Microsoft Press 13%
5. Osborne/McGraw-Hill 5%
Out of the top 25 titles for the week, Wiley had 9, Microsoft Press had 7, Pearson had 5, O'Reilly had 3 and Osborne/McGraw-Hill had 1.
In my last Bookscan post I noted how the programming topic had the most titles in the top 20 and how Office had been dominant prior to that point. Well, Office is back... There were 7 Office (and Office application) titles in the top 25 last week, making it the #1 topic for the week, at least when measured by number of titles in the top 25. It's still a Microsoft Press and Wiley world on the Office front: Microsoft Press owns 5 of those titles and Wiley has the other 2.
If you pay attention to these periodic Bookscan posts you'll see how share can be affected by in-store promotions, the placement (and removal!) of dedicated bays, etc. One of the publishers with recent share growth is currently benefiting from a couple of promotions that I've seen in two of the larger brick and mortar accounts. On the other hand, one of the publishers seeing share shrink a bit is the victim of a lost promotional bay at one of the key accounts.